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Euro 2024

Football Fever Starts Here

adidas have everything you need for a summer of football!

Summer Sale

100s of New Lines Added

Shop our summer sale, with up to 50% off adidas clothing, footwear and accessories.

adidas is a brand which needs no introduction. People from all corners of the globe instantly recognise the 3-Stripes as being adidas - a leading name in sports and casual fashion. Ever since Jesse Owens donned a pair of adidas running spikes at the 1936 Olympics, adidas has been at the forefront of the sporting goods world and shows no sign of slowing down. Prominent in pretty much all sports and leisure activities, but with particular dominance in the fields of football, athletics, training, golf, tennis and rugby, adidas is a brand which belongs in everybody's collection. Don't miss out on the latest drops from adidas here at Sports Direct, with all your trainer, clothing, accessories and equipment needs catered for.

adidas FAQ's

The word 'adidas' derives from the name of the brand's founder, Adolf 'Adi' Dassler, combining his nickname and the first three letters of his surname to create one of the most famous brand names in history.

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